We hosted a sold-out AI in Marketing: Strategic Prompt Workshop in partnership with TechWeek and The Front Yard at Pace University—and the energy was electric.
Over 150 marketers, founders, and startup builders joined us for a fast-paced, hands-on series of workshops that explored how AI can enhance strategy, content, and growth. If you couldn’t make it or want to revisit the learnings, we’ve recapped the highlights below.
The Workshop: Built for Action, Not Just Inspiration
Our goal was simple: move beyond the buzz and show real ways AI can help marketers think more strategically. The event featured four rapid-fire, 30-minute sessions, each led by an expert in their domain.
🔍 AI‑Searchable Branding with Kate Vasylenko: CEO of 42DM and an expert in B2B growth, Kate Vasylenko walked us through her SAIO (Search AI Optimization) framework. As more people search through tools like ChatGPT, traditional SEO isn’t enough. Kate showed how to make your brand discoverable by AI—before your competitors do. 📌 Key Takeaway: If your company isn’t AI-searchable yet, it’s already behind.
🎯 Brand Voice & Messaging with Monica Aguilar: Having shaped marketing for global brands like Johnson & Johnson and American Standard, Monica Aguilar broke down how to use AI prompts to uncover your brand voice, clarify positioning, and create messaging that sticks. 📌 Key Takeaway: AI can’t replace your voice—but it can help you find and sharpen
