🚀AI in Marketing

Elizabeth Sheehan
Jun 20
2 min read

Updated: Jun 24

We hosted a sold-out AI in Marketing: Strategic Prompt Workshop in partnership with TechWeek and The Front Yard at Pace University—and the energy was electric.

Over 150 marketers, founders, and startup builders joined us for a fast-paced, hands-on series of workshops that explored how AI can enhance strategy, content, and growth. If you couldn’t make it or want to revisit the learnings, we’ve recapped the highlights below—with links to the recording, speaker slides, and event photos.

🎥 Recording

📑 Slides & Materials Event Photos

The Workshop: Built for Action, Not Just Inspiration

Our goal was simple: move beyond the buzz and show real ways AI can help marketers think more strategically. The event featured four rapid-fire, 30-minute sessions, each led by an expert in their domain.

🔍 AI‑Searchable Branding with Kate Vasylenko

CEO of 42DM and an expert in B2B growth, Kate Vasylenko walked us through her SAIO (Search AI Optimization) framework. As more people search through tools like ChatGPT, traditional SEO isn’t enough. Kate showed how to make your brand discoverable by AI—before your competitors do. 📌 Key Takeaway: If your company isn’t AI-searchable yet, it’s already behind.

🎯 Brand Voice & Messaging with Monica Aguilar

Having shaped marketing for global brands like Johnson & Johnson and American Standard, Monica Aguilar broke down how to use AI prompts to uncover your brand voice, clarify positioning, and create messaging that sticks. 📌 Key Takeaway: AI can’t replace your voice—but it can help you find and sharpen

📈 Lead Generation, Hiring & AI with Ana Ismail

Drawing on her experience with SAP and Silicon Valley startups, Ana Ismail showed how AI is changing the game for prospecting and recruiting. From predictive lead scoring to resume ranking bots, she covered the tools startups can use to scale smarter. 📌 Key Takeaway: AI lets you qualify, engage, and hire faster—without sacrificing quality. — Drawing on her experience with SAP and Silicon Valley startups, **Ana Ismail** showed how AI is changing the game for prospecting and recruiting. From predictive lead scoring to resume ranking bots, she covered the tools startups can use to scale smarter. 📌 *Key Takeaway:* AI lets you qualify, engage, and hire faster—without sacrificing quality.

🧠 Prompt-Led Marketing Intelligence with Katy Lee

With experience leading brands like HP, IKEA, and Hershey’s, Katy Lee shared how to build sharper customer personas, identify ideal customer profiles (ICPs), and streamline content creation—using nothing more than the right prompts. She left attendees with templates they could use right away to turn research and planning into execution. 📌 Key Takeaway: Strategic prompting empowers marketing teams to stay agile and do more with less — even when resources are tight. — With experience leading brands like HP, IKEA, and Hershey’s, **Katy Lee** shared how to build sharper customer personas, identify ideal customer profiles (ICPs), and streamline content creation—using nothing more than the right prompts. She left attendees with templates they could use right away to turn research and planning into execution. 📌 *Key Takeaway*: Strategic prompting empowers marketing teams to stay agile and do more with less — even when resources are tight.

Final Thoughts:

This workshop wasn’t just a conversation about the future—it was a blueprint for acting on it today. The response from the community was overwhelming, and we’re already planning more sessions like this.

✨ Want to stay in the loop for future workshops? Sign up at FounderWay.ai

📬 And if you attended, we’d love to hear from you. Share your takeaways, tag us, or reach out to collaborate!